Thursday, 11 December 2014

case study of UMW Holding

assalamualaikum everyone..

my previous post is about case study of KPJ Healthcare and now i would like to continue with UMW Holding's case study.

the question is "Utilizing upon Porter’s 5 forces, analyze the 4 industries that involved by UMW Holiding."

we are group by four and each of us take one industry that UMW Holding running. my part is Automotive components and lubricants OEM and REM.


using Porter’s 5 forces on automotive components and lubricants OEM and REM, this is what i got.

For the supplier, UMW Holding had many suppliers in OEM such as Delphi Automotive Systems, TRW, Siemens VDO, Bosch, Denso and Nippon Wiper Blade.

Next, UMW Holding had many buyers whether in OEM or REM such as car manufactures, service center and also repair shop for the end-user market. As for car manufactures, it is for full-fledge car manufactures, such as Proton or Perodua, and it is also for vehicle assemblers such as Toyota and Honda.

Then, substitute for UMW Holding in this business are none because they have no substitute in automotive components and lubricants OEM and REM.

Moreover, UMW Holding had many competitors in this industry from local and foreign competitors. This is due to increasing local automotive parts makers for local and for foreign, there are the cheaper producer than UMW Holding such as China and Thailand.

Lastly, the threat of new entrant is difficult due to too much barrier that they had to face such as high production costs and also limited capabilities in research and development and design.

  

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i use porter's 5 forces to answer this question. this theory is useful to analyze not only one business but also company that had many business. then this case study also can be analyze by using BCG matrix (Bostan Consultant Growth/Group).  u can search on internet.

that's all from me.



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