Recently, i had learned about corporate level strategies and this topic is continuous from previous blog which is business level and functional level. This level which is corporate is strategies that use by most of the company.
the picture above show the various level strategies and their connection with each other. grand strategies also known as primary strategy.
next i want to explain a little bit about several term used in this level especially what are different between these strategies of level.
grand strategies
-growth: year's growth rate is higher than the previous year.
-stable growth: next year's growth rate is the same as the previous year.
-turnaround: the growth rate is positive as compared to the previous year.
-combination: organization adopt a few strategies combining some of the three strategies mentioned above.
secondary level strategies
-expansion strategy: to increase activities so that the volume of the output is increase in terms of numbers, weights, size, branches, etc.
-integration strategy; to have more control of the production or services such as through of resources or the added value of down the line activities as in warehousing, wholesaling and retailing.
-backward integration: where there is a need to control the availability of resources.
-forward integration; control of the added value activities.
the tactical strategies
-joint venture: A+B to form C which is a joint venture with an agreed upon equity composition.
there are more term that i do not explain above and u can search on internet for more detail.
cheers:D
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