its been too long since my last update...in last a few weeks ago, i learn about functional level strategies which is consist of primary activities and support activities. actually this is continuous on previous blog which is business level strategy.
This is functional level strategy
based on the picture above, i would like to explain one by one what is the meaning of the term above.
primary activities
-inbound logistic: this is the activities that were conducted in order to produce an end product to the users.
-operations: this activity is needed to convert the inputs provided by inbound logistics into the final product form.
-outbound logistics: once the products have been manufactured, they need to be sent along the supply chain to target market.
-marketing and sales: this area focuses strongly upon marketing communications and promotional mix.
service: activities designed to enhance or maintain a product's value.
support activities
-procurement: the firm needs to ensure they would be able to obtain the good quality of inputs with the lowest prices.
-research and development: this activity is important because it will help the firm to reduce cost, to add value, and to sustain the firm competitive advantage.
-human resource management: employee is an important assets and an expensive resource to the firm so the firm must select, training and reward the employee to ensure the selected employees can fit into their job.
-firm infrastructure: through its infrastructure, the firm strives to identify resources and capabilities, and also to support their core competencies.
this is all u need to know about functional level strategies. and maybe my explanation is quite short so u also can search more on the internet to find out more about this.
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